Cement our position as home to London’s brightest businesses
- Launched a new, more intuitive consumer website to grow direct web enquiries and drive organic search
- Delivered an enhanced broker engagement strategy to drive additional enquiries and lettings
- Prepared a brand campaign to raise awareness of our differentiated brand proposition with digital and out of home advertising planned to coincide with the lifting of Government restrictions
20/21 achievements
- Launch brand campaign to capture demand and drive brand awareness
- Make significant progress in recovering occupancy
21/22 aims
Continually enhance customer experience
- Supported our customers as they faced the effects of the pandemic by offering a 50% discount in Q1
- Implemented significant hygiene and social distancing measures to allow us to safely welcome customers back to our centres
- Rolled out tone of voice workshops across the business in line with new brand positioning
20/21 achievements
- Improve capture of feedback to respond more quickly and increase level of customer service
- Launch trial of MyWorkspace mobile app at Kennington Park
- Continue tone of voice training to ensure consistency of communication with customers
21/22 aims
Leading in London’s flexible office market
- Launched two new business centres: Mare Street Studios in Hackney and Lock Studios in Bow
- Used the lockdown periods with fewer customers in centres to upgrade front of house areas, creating more collaboration space which will be increasingly in demand when customers return
20/21 achievements
- Let up space at newly launched centres and launch new space at Pall Mall Deposit and new centre, Mirror Works
- Take advantage of acquisition opportunities to grow the portfolio and deliver shareholder value
21/22 aims
Wild
Eco-friendly cosmetics start-up Wild launched just two years ago, creating the UK’s first refillable plastic-free deodorant. Wild’s vision to eliminate single-use plastics and unnecessary chemicals in the bathroom has set the company on a rapid growth trajectory.
The natural deodorant company moved into a four-person office at China Works in Vauxhall in the summer of 2019, valuing the flexibility that allowed them to expand quickly. Within a year they doubled to a team of eight and moved into a larger space. The company received £2m in seed funding in 2020, which they are using to grow the brand and invest in their team and technology.
Since then, Wild has again doubled in size to a team of 15, and in May 2021 took on a new, larger space at China Works, which includes their own expansive kitchen, meeting rooms and breakout areas.